Today introducing iphone 12 the beginning of a new era bringing 5g phone

the next generation is here, today is the beginning of a new era for iPhone today we’re bringing 5g to iPhone introducing iPhone 12. it has smooth flat edges allowing the aluminum frame and glass to stay flush front and back creating this unique uniform construction inside and out iPhone was re-architected to pack in new technologies into a smaller form factor iPhone 12 was designed with 5g in mind including the position of all new antennas which go around the aluminum frame the design looks amazing in five stunning new colors black white product red green and a gorgeous blue iPhone 12 features the same great 6.1 inch display size as iPhone 11 yet we reduce the display borders to create a much smaller iPhone if we compare it to iPhone 11 iPhone 12 is 11 thinner 15 smaller in volume and 16 percent lighter keeping the display size and reducing the footprint was only possible by bringing our best display technology to iPhone 12 and that is our super retina XDR display our new apple custom Oled has many advantages over LCD each Oled pixel has its own light which can be individually controlled giving us pixel precision brightness rich colors and an amazing two million to one contrast ratio for true blacks in photos videos games and dark mode looks fantastic the new ola display also has a higher resolution with twice as many pixels as iPhone 11.

it now has 460 pixels per inch we have a new chip developed by our world-class silicon team a14 bionic the fastest chip ever in a smartphone a14 bionic also combines with our cameras in powerful software to deliver the new dual camera system of iPhone 12.

it has the ultra wide camera that people love and use to take inspiring photos in creative ways iPhone 12 also has a new wide camera with an f 1.6 aperture our fastest yet this allows more light to hit the sensor making every photo better along with the wider aperture we developed our first seven element lens to maintain sharp detail in your photo from edge to edge this delivers a 27 improvement in low light performance so photos and videos all around will have less noise and brighter results mega safe is an advanced new system it starts by improving the wireless charging experience our wound wire coil which is unique in the industry now accommodates magnets and maintains compatibility with existing Qi chargers the magnets are optimized for alignment and efficiency and we improved our shielding design to safely provide up to 15 watts for faster charging we use a custom nano crystalline shield to capture magnetic flux we also added two new sensors a single turn coil NFC and a sensitive magnetometer which senses magnetic field strength and can instantly react to it this enables iPhone 12 to recognize and provide a better experience for accessories so that’s iPhone 12 with 5g this is iPhone 12 mini with its amazing size it fits in the palm of your hand while still keeping the expansive edge to edge super retina XDR display it’s smaller and lighter than our 4.7 inch models like iPhone 8 but with a larger 5.4 inch display that lets you see so much more with its compact size the iPhone 12 mini has the exact same features as iPhone 12.

you’re just choosing between two great sizes in fact iPhone 12 mini is the smallest thinnest and lightest 5g phone in the world with its large screen and compact size we think this will be an incredibly popular iPhone everything on iPhone 12 and iPhone 12 mini is the latest 5g the fastest chip with a14 bionic most advanced display with Oled all new design with ceramic shield even better water resistance new cameras for low light and mega safe even with these huge updates the iPhone 12 lineup will start at just 6.99 for iPhone 12 mini and 7.99 for iPhone 12.

we also have great financing options from apple as well as our partners this includes a very special offer from Verizon if you trade in an iPhone 10 or newer you can get iPhone 12 starting at 15 per month for 24 months or iPhone 12 mini for just 12 dollars per month this is an unprecedented leap forward for iPhone there is simply nothing like iPhone 12. this is iPhone 12 pro I’d like to hand it over to jaws to tell you all about it iPhone 12 pro is designed for our users who want the absolute most from their iPhone it takes our new design even further with premium materials this includes a durable and beautiful surgical grade stainless steel band and precision milled back glass they come in four new finishes including an elegant silver a rich deep graphite a stunning gOled and an all-new pacific blue they’re engineered with an advanced PVD process that provides a spectacular luster and our new gOled uses a high power magnetron coating process that gives the stainless steel a stunning bright gOled finish the pro models also feature our incredibly durable ceramic shield and these models have best in class water and dust resistance with an ip68 rating so they can withstand submersion at up to 6 meters for 30 minutes the pro design is complemented beautifully with our new mega safe accessories which provide easy and secure attachment and high power charging iPhone 12 pro features our industry-leading super retina XDR displays we were able to go from today’s 5.8 inch to a much larger 6.1 inch display and iPhone 12 pro max increases from today’s 6.5 inch to a more expansive 6.7 inch display we were able to grow these displays but keep the form factors nearly identical so for people who want our biggest displays this is the largest display ever in an iPhone with our highest resolution featuring nearly three and a half million pixels HDR video comes to life high resolution HDR movies and tv shows that you stream over 5g will look amazing our pro models are packed with PRO level performance while our competition is scrambling to catch up with our tips from last year we remain generations ahead and our advantages go beyond the CPU and GPU together with our image signal processor or ISP they enable powerful computational photography for camera experiences that simply are not possible with traditional cameras iPhone 12 pro features our amazing ultra wide camera with the 120 degree field of view and our new wide camera with faster f 1.6 aperture and 7 element lens that lets in 27 more light iPhone 12 Pro also features a 52 millimeter telephoto camera for stunning portraits so iPhone 12 pro delivers high quality optical images at three different focal lengths with 4x optical zoom range the larger size of the iPhone 12 pro max provided us with an opportunity to do even more with our pro camera system iPhone 12 pro max features an all-new massive wide camera with an f 1.6 aperture a new sensor and new system for optical image stabilization or OiS let me first tell you about the new sensor it’s 47 larger with 1.7 micron pixels our largest yet we really push the limits with iPhone 12 pro and iPhone 12 pro max with stunning new designs and larger displays they’re packed with our most innovative technologies like the a14 bionic chip lidar scanner an incredible pro camera system powered by computational photography even with all these incredible pro technologies we are keeping the price the same as today with iPhone 12 pro starting at 9.99 and we’re doubling the starting capacity to 128 gigabytes and iPhone 12 pro max with our best cameras ever at 10.99 iPhone 12 and iPhone 12 pro will be available for pre-order this Friday October 16 and available next week on October 23rd iPhone 12 pro max and iPhone 12 mini will be available for pre-order starting on Friday November 6 and they will begin shipping the following week on November 13th so this is our new iPhone lineup this is HomePod mini and here’s bob to tell you all about it it’s wrapped in a beautiful seamless mesh fabric that not only looks great but was created specifically for its acoustic performance on top of HomePod mini is a backlit touch surface that provides controls for volume play pause and but at apple we have a passion for music so we knew HomePod mini had it sound amazing we started by custom designing every acoustic element we created a full range dynamic driver that delivers high output while keeping distortion to a minimum and develops a pair of high-excursion force-cancelling passive radiators that enable amazing bass response we also crafted an acoustic waveguide to deliver a consistent 360 degree sound experience enabling you to place HomePod mini anywhere in order to get truly big sound out of this compact design we combined it with the powerful apple s5 chip and advanced software which altogether enables something we call computational audio even before you hear the first note HomePod mini is analyzing the unique characteristics of the music and applying complex tuning models to optimize loudness adjust the dynamic range and control the movement of the driver and passive radiators in real time and all this happens over 180 times a second multiple HomePod mini speakers can play perfectly in sync across your entire house and that’s great for entertaining or keeping up with your favorite podcast as you get stuff done when you place two in the same room they’ll intelligently become a stereo pair filling your space with rich enveloping sound using the u1 ultra wideband chip which we introduced an iPhone last year HomePod mini can understand with high precision when your iPhone is nearby bring iPhone close to HomePod mini and you’ll get visual audible and haptic effects so it feels like your devices are physically connected as music flows from one to the other it comes in both white and space gray and I’m thrilled to announce that HomePod mini will be available for just 99. at apple we put the user at the center of everything we do it means so much to us to create products that make a difference in people’s lives products that make things simpler easier and more enjoyable and we couldn’t be more proud of these products and the amazing teams who made it all possible thank you for joining us stay safe and have a great day